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Pyze raises $4.6 million for AI-driven analytics and marketing campaigns

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Pyze  has raised $4.6 million in funding to expand its  platform for AI-driven user analytics  and campaign management for multiple marketing channels. The money came from Illuminate Ventures, with participation by Benhamou Global Ventures and Correlation Ventures. Illuminate founder Cindy Padnos will join the Pyze board. Pyze also announced a partnership with MobileSoft to embed its product in 300,000 applications across 50,000 companies. Pyze enables any business-to-business platform to track user behavior, product analytics, and marketing automation on a wide scale and delivers these features as turnkey, whitelabel business services that can be seamlessly integrated. We have onboarded thousands of web and mobile applications and are seeing strong demand for our services,” said Pyze CEO Prabhjot Singh in a statement. “This funding will help us further accelerate onboarding more platforms, providing analytics and engagement capabilities to them and to their c...
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