why digital marketing is important for your business.
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Digital marketing
Why digital Marketing?
Marketing is usually done by the companies to promote their products and to make reach their products to the people. The growth of technology has led to the introduction of digital marketing. The digital marketing uses a technology called “Big data” in which our information is stolen and they are sold to the
Social Media marketing:Social media marketing include marketing of products in social media like Facebook, twitter, Instagram etc. The social media company sells our information to the companies from which they display the advertisement to us in social media.
Content marketing: content marketing includes explaining the main content of their products to the people so that people get attracted more towards their products and become a partner rather than a customer.
Search engine optimization: SEO is the process of advertising The Digital marketing increases the GDP of our country. The companies may earn huge profits and the employment may increase in our country. The marketing field thus has reached the great extent because of usage of technology in their field.
Thus Digital marketing is seen as boon by the industries and business and marketing field. products by companies by the search engines like Google. The Google company sells our information to the companies and companies display advertisements in these search engines.
Search Engine marketing: In SEM, The marketer usually pays the search engine a predefined amount of money so that they display advertisements in the search engines when the user searches for particular information.
Pay-per-click Advertising: This type of advertising includes the pay which goes to the company when the user clicks on particular advertisement.
Affiliate Advertising: This type of advertising is performance based type of digital marketing. The companies get paid for the conversions. It is a popular with bloggers to make money.
Email Marketing: This type of marketing includes marketing by sending email about their products to users.
Radio advertising: This type of advertising includes advertising the products in radios in between the music and shows.
Television advertisement: As explained before, this type of advertisement includes advertisements in television in between the tv shows or cricket match.
Mobile Phone advertising: This type of marketing includes the marketing of products in websites and social media through mobile phones.
Among these types of digital marketing, Television marketing is most widely used type of marketing as this would easily reach people.
Advantages of Digital Marketing: Digital Marketing increases the economic growth of the country as it flourishes the market industry. There are certain skills required for digital marketing. The marketing agent must be expert in all social media skills. They must have good sales skills and they must think more objectively. They must be able to execute and analyze the advertise campaigns. They also must be very creative and must have good knowledge about advertising. Thy must have good design skills.
Types of Digital marketing
There are about ten types of digital marketing used by the companies for their marketing. They are:
· Social Media Marketing ·Content marketing
· Search engine optimization · Search engine marketing
· Pay-per-click Advertising ·Affiliate Advertising
· Email Marketing ·Radio Advertising
· Television Advertising ·Mobile phone Advertising
These include Technology and websites for their marketing.
The Digital marketing increases the GDP of our country. The companies may earn huge profits and the employment may increase in our country. The marketing field thus has reached the great extent because of usage of technology in their field.
Thus Digital marketing is seen as boon by the industries and business and marketing field.
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